At Anton Digital, we consider Guarantees for Digital Marketing to be “smoke and mirrors” designed to distract you.
That may seem shocking but it will make sense in a minute…
The reason is that Google, Bing, Facebook, Yelp, and virtually all other 3rd party online presences are independent companies that make their own rules.
For example, to offer a guarantee for ranking position on Google or Bing suggests some control over the search engines that is unreal. Google and Bing make their own decisions. In fact Google says clearly that all firms offering search engine ranking guarantees should be avoided. Per Google:
No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
Ask yourself these questions about Guarantees:
- Will the Yellow Pages guarantee a certain call volume?
- Will Newspapers, Radio, or TV guarantee a response from advertising?
- Will any direct mail company guarantee a number of inbound calls from a sent mail piece?
When you think about it, life is filled with uncertainties. We all seek help from trusted advisors but they rarely offer guarantees with their help…
- Do Lawyers guarantee they will win a lawsuit?
- Does a Doctor guarantee that they can cure cancer?
- Will any Accountant guarantee you’ll never be audited by the IRS?
Of course not! Why? Because in all these examples there is zero ability to control what is uncontrollable.
So rather than some meaningless guarantee we approach things differently…
We only work on month-to-month contracts. If you are displeased with our services, simply cancel. We think you’ll agree that’s the most common sense and refreshingly simple approach available! All we ask is that you give us the first 120 days to have a solid impact as some efforts can take time to ramp up.
While we do not offer a guarantee, we do adhere to the service standards set forward by the International Web Association, of which we are a member.